ULTRASUEDE X LABELHOOD INNOVATION AWARD

Toray Industries, Inc., announced that it has chosen Shanghai-based international menswear brand STAFFONLY as the joint winners of the 2020 Ultrasuede® x Labelhood Innovation Award.

Toray is a leading global company in innovative technologies and advanced materials. Since its foundation in 1926, the Company has contributed to society through the creation of new value and addressed global challenges by delivering high value-added products including fibers and textiles, resins and films, and carbon fiber composite materials.

STAFFONLY has developed a capsule collection using the high-tech microfiber Ultrasuede® : the soft but structured suede-like surface carries a special matte texture, with the laser-cut sharp but soft edge overlaps together, which even soften the garments’ silhouettes more in dynamic and static mode.

With Ultrasuede® X LABELHOOD innovation award’s support，STAFFONLY will present their new collection during Shanghai online fashion week, by embracing new technique.The presentation will be held on WeChat platform with interactive program. The audience will act as a game player who will control the role in the program and explore the story and online world created by STAFFONLY with their own inspiration.

The capsule collection will be in store in the summer of 2020.